Originally from Montreal, White-B (David Bouchard-Sasseville) has established himself as one of the most influential voices in today’s Francophone rap scene. A member of the rap collective 5Sang14 and an accomplished solo artist, he effortlessly blends hard-hitting lyrics with catchy melodies, bringing a unique signature to the urban music scene for over five years.

Initially independent, he built his own empire before joining Joy Ride Records (home to Loud, Rymz, Imposs, Connaisseur Ticaso), a collaboration that propelled his career to a whole new level. His meteoric rise has made him one of the brightest hopes in North American Francophone rap.

With an impressive catalog of mixtapes, solo albums, and standout collaborations, White-B continues to rack up success. He boasts over 60 million streams, 23 million YouTube views, and three Gold-certified singles by Music Canada (Mauvais garçon, La folle, Le bonheur des autres). On stage, he’s proven his power as a live performer, selling out MTELUS, Club Soda, and igniting crowds at festivals like Igloofest, Metro Metro, and BeachClub.

His discography, including Confession risquée (2017) and Blacklist (2019), reflects his authenticity and dedication to his craft. After a break of over two years, White-B made a powerful comeback in 2024 with a series of singles leading up to his new album, Silence complice, released on January 24, 2025. With hard-hitting tracks like Papa n’était plus là, he scored an instant hit and sold out Club Soda for his February 1st, 2025 show. White-B is more ready than ever to win over audiences, with a tour across Quebec set for spring 2025.

Loto-Québec Big Stage, Saturday May 10 - $$ - All Ages